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I am a Los Angeles-based twentysomething. I have a profession, and I have a secret life in music, and this blog isn't about any of that. I like Blogger because I can't read what you're thinking.

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Wednesday, March 24   >>


Some of you have asked what I do at this new gig.

In a nutshell, I take this large firm's money and fund very expensive, though still cost-effective, and very choreographed campaigns to promote their new e-commerce endeavors.

It's come to my department's attention that my remodeling of current/successful e-commerce models might be on the cusp of something big. Like, let's just say mega-lucrative-big. And this is from a marketing guru who is salivating over a report I recently wrote and shared with him.

Am I proud of that nod? Sure. It's pretty awesome having spent not even a month at this new place and pretty much rock the fucking world out of these pros.

And then I read all these articles about cutting-edge entrepreneurs and I totally relate to their love of creating solid services that are good for people, and not giving a shit about money, and only caring about the quality of whatever they put out.

And it hits me that caring about money doesn't make you money. It's all about putting something out there you know people will like. Money is, like, just a byproduct of that real success. It's just like music. If you make tunes you hope will make you money, you're probably not going to make a fucking dime; if you make music you know is good and you know will appeal to the sensibilities of a certain group, then you're probably onto something.

But then it hits me yesterday that if things go really well with these endeavors (not saying they will, but also not saying they won't) I'll probably be, realistically, loaded.

And then I think of my aspirations just 5 weeks ago, which were to be a working songwriter and/or stage musician.

And that still gives me the fucking chills. My recent paychecks have been sizable, but if there's anything I've learned from a financial step-up, it's that new cash gets old by the second week.

Back to the voice of Reason, coming this weekend.