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I am a Los Angeles-based twentysomething. I have a profession, and I have a secret life in music, and this blog isn't about any of that. I like Blogger because I can't read what you're thinking.

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Friday, July 23   >>

MADE MY DAY: FUCK YEAH OFFICE PANCAKE PARTY

Yesterday I was talking to a friend about my music happenings as she herself moonlights as a working singer/songwriter. A pretty successful one at that, despite getting the public boot on Idol.

This project--let's call it WR--is my first foray into taking an entire production in my own hands, meaning conception, to collaboration, to execution, to aftermath. It's a tall, ambitious order, and I'd be surprised if people didn't think I were crazy for thinking I could pull it off.

Even more so after yesterday's conversation with said musician: She said --
You've been in a lot of other stuff and groups and recordings and whatever, but this is the first time you'll be liable for whatever comes out. Meaning everything you've ever learned in music, ever, from day one until today, will be reflected in your new EP. If it sucks, it will sadly prove that you didn't learn the craft all that well. If if doesn't suck, it will prove that you're on the right track. The only thing is this: whose opinion of it sucking or not sucking are you going to consider ...yours or your audience's?
=O

Nailed it.

----

On a lighter note...

Nosaj Thing is an artist I covered extensively last year. There have only been a few times in my life where I've caught artists before they've blown up virtually overnight. Discovering Nosaj was one of those times. His works can both creep out and alter the room. If you haven't picked up his Drift LP yet, you're missing out on an electronic artist that is 1. way ahead of his time in sound textures and 2. aiming to dispel all the bullshit normally associated to electronic music (the nn-st-nn-st/4-on-the-floor stereotype/drunk-laden whore fest imagery/etc.)

This is "Fog," my favorite off Drift:



His live sets are unreal.

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THE SUPERIOR: HUGO. HUGO. HUGE NEWS. HUGE.

HUGO: What.

THE SUPERIOR: OMGOGOMGOMGOMGOMG We need to buy a shitload of .co's!

HUGO: The new domain suffix? That's been out for like 48 hours. I bet all the hot ones have been taken.

THE SUPERIOR: GET CELEBS. FORTUNE 500 COMPANIES. POLITICIANS. LOAN KEYWORDS. EVERYTHING. LET'S FLIP THEM.

HUGO: Seriously?

THE SUPERIOR: YES.

HUGO: Okay.

[20 minutes later]

THE SUPERIOR: HUGO.

HUGO: WHAT?!?!?!

THE SUPERIOR: HAVE YOU HEARD OF ACAI BERRIES!?!??!?!?!!?! WE NEED TO GET ON THAT!!!!!!!!!!!!

HUGO: YEAH IT'S ONLY LIKE 900 DOLLARS PER CLICK ON ADWORDS BUT WHATEVER.
eCommerce: "The Most Expensive Trial and Error Ever! Enroll Today and Get Your Free Consultation! Sign Up For Our Newsletter and Get Our '5 Insider Ways To Get Your Money To Burn' e-Book! BE SURE TO FOLLOW US ON TWITTER."

If I were desperate, I could totally be the Tony Robbins of the SEO world.

Speaking of Tony Robbins, I should totally write about the time Tony Robbins came to our family friend's house and scared the living fuck out of me. I'll catch up on Monday with that one. Now that I think about it, it's not that great of a story, but, let's be honest, you're going to come back anyway, so it really doesn't matter.